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RSSC - Radisson Seven Seas Cruises? No, you must mean Regent Seven
March 07 2006 saw the end of an era… well, not exactly.
Carlson Companies, with brand names that include Radisson Hotels and
Resorts, Regent International Hotels, Carlson Cruises Worldwide to name a
few have made the move to re-brand Radisson Seven Seas Cruises. But much
more than just a re-branding, the new Regent Seven Seas Cruises is evolving
to a new higher level with its new brand identity.
Over the next 18 months, Regent Seven Seas is planning some interesting
overhauls and new initiatives. A number of ship upgrades including suite
design, décor, amenities and technology will be initiated. As well, the
vision is for the new brand to align itself with Regent Hotels under the
brand theme of 'The Regent Experience'.
Of course, some things will not change. The dedication to providing the
finest accommodations at sea with the world's only all-balcony suite vessels
will remain. The small to mid-sized ships with award winning cuisine, the
elegant ambiance, and pampering and gracious service and intriguing
itineraries that Radisson has won awards as one of the 'World's Best Cruise
Lines' and become famous for, will be carried forward under the new brand.
For Regent Seven Seas, 'The Regent Experience' will focus on very
personalized experiences. The Regent Concierge program will provide guests
with the tools to completely customize their travel plans to their personal
interests. This 'Experience' allows guests to customize both on-ship and
off-ship experiences. Ten 'circles' of interest have been identified that
the cruiser can choose to enter. These include: food and wine; performing
arts; photography; history, archaeology and literature; the environment and
marine life; antiques, jewelry and shopping; active exploration and
wellness; art design and museums; families and friends, and romance.
During the course of the next year and a half, a multi-million dollar
investment will provide upgrades to the soft furnishings in the fleet's
private guest accommodations and in the public areas. All staterooms and
suites will be upgraded and re-designed. Cruise guests will find down
comforters, plush bedding and fine cashmere throws. The bathrooms will have
Regent luxury amenities as well as soft bathrobes and towels.
State-of-the-art technology will upgrade every stateroom and suite. Flat
screen TV's DVD players, iPod music systems with Bose speakers will be
available in the upper category suites. High-speed wireless Internet access
and cell phone service will also be available on all ships.
As you can see an era has not really ended, but has evolved - and continues
to evolve - in the cruise industry. It will be interesting to see where
Regent heads next. Some things need not change. The short form or nick-name
RSSC will remain only now it will be Regent Seven Seas Cruises. Their
website name remains as well.
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